Chapter 1 of A Marketing Feast Internet Marketing E-Book, from the Cooking Up Customers 1.0 series. Ideal for Small Business Start Ups, Inventors, Software developers, Artists, Musicians. Introduces Customer Targeted Strategic Marketing to help you get and retain the customers you want. Full book uses hands-on approach. Understand and apply the principles immediately with each chapter. Chap 1 - 30 pages, B&W, Zip file opens PDF.